Brand loyalty for Hyundai recently surpassed that of Honda and replaced Toyota, allowing Hyundai to take the number one spot among car shoppers, according to the latest Kelley Blue Book’s www.kbb.com Market Intelligence data.

Checkered Flag, the leading Virginia Beach Hyundai dealership, believes that fans stay loyal to the Hyundai brand thanks to the company’s reputation for manufacturing quality, affordable vehicles.

“A large part of Hyundai’s momentum is a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers.”

This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book’s kbb.com, and compared loyalty data for the month of February.

Sonata Remains Popular For Virginia Hyundai Fans

In addition to topping brand loyalty, the all-new 2011 Sonata was named to kbb.com’s Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on kbb.com alongside ‘Top 10 Most-Researched’ mainstays such as Accord, Civic, Camry and CR-V, which are also the most popular vehicles for Hyundai Virginia drivers.

“2009 marked an unprecedented year for the Hyundai brand and we are well poised to keep the momentum going in 2010,” said John Krafcik, president and CEO, Hyundai Motor America. “With impressive new vehicles like the all-new Sonata and our dedication to deliver stylish, fuel efficient and affordable vehicles, more customers are adding Hyundai models to their shopping lists.”

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Test Drive a Hyundai at Checkered Flag

To see why everyone is buzzing about Hyundai and the popular Hyundai Sonata, contact Checkered Flag at hyundai.checkeredflag.com.

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