“Hyundai’s Hope on Wheels has donated its biggest financial gift ever last week to help the effort to cure pediatric cancer,” Checkered Flag Hyundai reports.

Hyundai’s generous donation to the Children’s Hospital of Orange County (CHOC) will be used to start new research in the hopes of finding a cure for pediatric cancer. CHOC Children’s will name its cancer center the Hyundai Cancer Institute at CHOC Children’s.

“For more than a decade, the cure rate for pediatric cancer has been stalled at about 80 percent. This research will focus on discovering cures for the remaining 20 percent by finding pathways of corrupted cells—or targeted genomic sequencing—and identifying specific drugs to attack cancer cells. The research will also identify individual genetic pathways to assess risk factors in survivors who may be susceptible to other cancers and diseases.”

Hyundai expresses their excitement in working with CHOC Children’s. “We’ve found an incredible partner with CHOC Children’s, where breakthrough genomic research and individualized clinical care will move us closer to a world where no child dies of cancer,” said John Krafcik, president and CEO of Hyundai Motor America.

“Hyundai’s generous gift also supports the $125 million ‘Change CHOC, Change the World campaign,’” states Kim Cripe, president and CEO, CHOC Children’s.

Virginia Beach Dealer Supports Hyundai Cancer Institute

The multidisciplinary and interdisciplinary Hyundai Cancer Institute will help physicians and patients choose the disease management approaches likely to work best for the patient. The Hyundai gift will provide the following:

• Develop a clinical research center for pediatric cancer, focused on the 20 percent of patients for whom traditional therapy is not working.
• Use CHOC Children’s approach as a Phase I pediatric cancer clinical trial center to provide the most cutting-edge treatment options.
• Develop a predictive model to understand the risk of future disease in the survivors of pediatric cancer.
• Develop strategic collaboration with academic researchers, genomic medicine technology industry leaders, biotechnology firms and pharmaceutical companies to bring the next generation of medicines to pediatric cancer patients.

“Nearly 900 medicines are in development for cancer treatment. Identifying the specific one that works on a child’s disease is the challenge,” explains Dr. Leonard Sender, M.D., medical director of the Hyundai Cancer Institute at CHOC Children’s. “This generous gift will help CHOC use the latest basic genomic science and translate it to our patients at the bedside.”

Your Hyundai dealer in Virginia Beach fully supports the cause. “Every one of Hyundai’s over 800 dealers are committed to finding a cure,” said Oscar Leeser, Chairman of the Hyundai Hope on Wheels Foundation and dealer owner of Hyundai of El Paso in El Paso, Texas. “This significant investment is our unified way of drawing a line in the sand against this terrible disease. No child should have to hear they have cancer.”

For more information on this Institute or on our 2011 Hyundai cars for sale in Virginia Beach, call Checkered Flag Hyundai at 757-273-7906 to speak to a Hyundai representative.

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